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NEW THINKING FOR MANAGERS
NEW THINKING FOR MANAGERS
DESIGN THINKING BASIC TRAINING
FOR PRODUCT MANAGERS
The Problem
The pharmaceutical supplier has grown steadily since it was founded in 1870. However, with around 7,500 employees, the processes within the large corporation are more sedate and encrusted than those of smaller competitors pushing into the market.
The Goal
To promote the potential for innovation within the company and break down old ways of thinking.
The Goal
To promote the potential for innovation within the company and break down old ways of thinking.
The Implementation
The employees learned about Design Thinking in two-day training sessions. The workshops were pure practice: the participants worked in small teams, conducted street interviews, developed initial ideas and were able to test prototypes on users. During the two days, the participants were repeatedly forced to leave their comfort zone in order to apply new ways of working. In a moderated session, they then worked together to develop areas of application within the company and defined concrete next steps to successfully integrate what they had learned into their daily work. We have now trained over 70 product managers. A good basis for sustainably changing their innovation culture.
The Problem
The pharmaceutical supplier has grown steadily since it was founded in 1870. However, with around 7,500 employees, the processes within the large corporation are more sedate and encrusted than those of smaller competitors pushing into the market.
The Goal
To promote the potential for innovation within the company and break down old ways of thinking.
The Implementation
The employees learned about Design Thinking in two-day training sessions. The workshops were pure practice: the participants worked in small teams, conducted street interviews, developed initial ideas and were able to test prototypes on users. During the two days, the participants were repeatedly forced to leave their comfort zone in order to apply new ways of working. In a moderated session, they then worked together to develop areas of application within the company and defined concrete next steps to successfully integrate what they had learned into their daily work. We have now trained over 70 product managers. A good basis for sustainably changing their innovation culture.
© INNOKI Engelhardt, Feldhaus und Rummel Innovationsberatende PartG, Berlin, 2024