Design Thinking Workshop at betahaus Berlin - How to offer the perfect gift?
INNOKI was part of the People In Beta Festival 2015 organized by betahaus Berlin. In this introductory Design Thinking workshop, we asked participants to redesign the gift-giving experience for their workshop partner. This introduction was originally prepared by the d.school in Stanford and guides participants through the entire design thinking process in a span of two hours.
The Process: A Brief Introduction to Design Thinking
Design Thinking is an iterative, interdisciplinary human-centered approach to solving complex problems. The starting point of every design thinking project is to understand the person we are designing for. This includes their goals, wishes as well as their situational or life context. A good way to start is to build up empathy by having a conversation. In Design Thinking we have guidelines of how to conduct, analyse, and interpret interviews.
Within the Design Thinking process, we look at solutions for the person we are designing for, considering the world surrounding them and key insights that have emerged and been mapped. Insights are actionable learnings about people inferred by the design team based on interviews and research findings.
From these insights the design team is able to deduct a point of view or problem statement. The problem statement should be one that is worth tackling and actionable. It is the basis for generating ideas on how to satisfy a person's need/s.
Ideation is the phase of various brainstorming techniques and the quest for as many possible solutions as possible. It’s about covering a wide range of possibilities for tackling the previously defined problems and about selecting several ideas that are fit for prototyping. As a last step of the Design Thinking cycle, prototypes are made and tested. Here it is more important to show people a tangible thing and have them experience what it is like to use rather than just telling them about it. After testing the feedback has been collected, design teams iterate their solution or features thereof.
At the end, our design teams came up with really awesome prototypes related to giving, receiving, and finding gifts. We would like to share the experience in the form of a photo protocol and major takeaways at the end of this article.
The Prototypes: Giving, Receiving and Finding Gifts Based on Empathy
Various ideas emerged that encompassed the act of gift-giving with digital and analogue solutions. Overall, participants agreed that a personal way of preparing and giving gifts was essential. Gifts were not only designed to be offered for birthdays or special occasions, but also as a 'Thank You' for friends, for hosts after a vacation. Some even considered a shared experience connecting the giver and receiver.
Northern lights and camping under the moonlight was another experience designed for one of the participants and his son. Spending time together under Icelandic skies out in the wild was the solution that came out of the need of spending more time together.
We also had a prototype to extend the instagram experience: the instaGift app. From their instagram feed, users can compile a personal gift board with pictures and clips for their friend and send it to them. Upon request, this gift can be printed and offered offline.
The ‘Theaterplay’ gift giving experience entails a role-play, in which both giver and receiver act in. Friends and family can also take over roles to make this an even more exciting way to receive the gift.
Joint cooking with friends is always fun. To make it even more of a gift-giving experience where time and coming together play a central role, the cooked recipes are collected and printed in form of a cooking-with-friends cookbook that could be enriched with pictures, thoughts, and notes.
What do you do if you are unsure of what to gift your friends? You can visit a web app together with friends and family, where each member independently is asked five questions about the gift receiver. Also, family and friends are encouraged to suggest possible gifts. After all answers are online, the app creates the perfect gift for your friend based on the input.
In the digital age, personal videos are a perfect gift. One prototype focused on combining clips with good wishes from family, friends, and even pets. Before the recipient can see this video, s/he receives a mystery letter in the mail including a link to the video. After viewing the greetings, s/he receives a challenge suggested by the makers of the video, e.g. starting jogging with one of the friends.
A second prototype focusing on videos is the documentary video gift. For a little while (or longer), you accompany and film your friend when they spend time with you. Be it in the subway, in the park or in a cafe: You are their personal documentary filmmaker and will give them a compilation of shared experiences together.
One prototype addressed the difficulty of writing the perfect gift card message. The idea is a gift card service that shares tips & tricks on how to write the perfect message in a personal, polite, and inspiring way. The service includes gift cards of your choice.
This workshop was a free learning experience for participants. We did profit from the amazing team spirit and prototype presentation fun at the people in beta festival!
INNOKI Coaches: Julia Kolm, Cecilia Hilmer, Jonas Fleischer and Anita Sehagic
Photo credits: All pictures by Sebastian Krammig